Enterprise Omnichannel Data Platform
High order frequency, heavy reliance on paid ads, and frequent overlap between physical POS and e-commerce.
Ingests a web 'Cart_Abandoned' pixel event + in-store 'Ginesys_Purchase' 2 hours later. Matches identity by phone — the counter never captured an email.
Same customer captured as 9876543210 in-store, +91 98765 43210 online, and 09876543210 in a bulk import — three profiles, one person, three WhatsApp messages billed. Collapses all three via E.164 phone normalisation.
Bulk imports 12 months of POS history + live online sales. Combines online (₹8,000) + in-store (₹14,000) spend to calculate True LTV (₹22,000).